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According to Poppenreiter, Ohlala seeks to improve upon two perceived flaws that Tinder and other dating apps often fall into.First, the in-app chats that go nowhere — or worse, promising matches who ghost on you.Crucially, women are not visible to men before they initiate conversation — it’s the inverse of the backpage listings to which it’s often compared. From there, the couple can chat and discuss the whens and wheres of their impending dates, as well as a payment method and their boundaries, if they so please.(In-app payment is currently in the works, the team tells me.) When the terms are agreed upon, the chat is logged, and presumably both parties are incentivized to show up.That week Berlin had been host to the NOAH Conference, an invite-only event comparable to Code Conference or Disrupt back in the States.
While the request is up, women can decide whether or not they’d like that person to be able to contact them.The presence of escorts at the evening events have long been a wink-wink assumption.By symbolically associating themselves with these women, Ohlala’s party crashers made the company a scapegoat for these rumors. Poppenreiter had already released a statement earlier in the day in response to the outcry, apologizing for letting things "get out of hand." But part of me can’t help but wonder if this was exactly what she had planned.Though its on-demand model has earned Ohlala the label "Uber for escorts," the company insists it isn’t an escort agency, or even operating in the adult entertainment space.As I scrolled through the largely German #escortgate hashtag, one Bing translation at a time, I started to piece together an unraveling scandal.