Rich guy dating service

'I think all relationships start off in a very superficial manner,’ he tells me cheerfully. Men want gorgeous women and women tend to look at men in terms of how successful they are .’ Women pay nothing to join the site, while men pay £31 a month, ensuring they are outnumbered 10 to one.

Although I hear stories of 'millionaires’ turning up in Ford Fiestas (and 'sugar babies’ turning out to be 55), I’m also told that the site boasts two members of the Forbes Fortune 5000 list. From Becky Sharp in Vanity Fair to Scarlett O’Hara, some of our greatest fictional heroines have made bagging a rich man their quest.

Similar sites to Seeking Arrangement launch every month. These sites offer a marketplace where older, rich men and younger, pretty women engage in brutally brazen transactions.

On mainstream dating sites members witter about 'soul mates’.

’), is a former glamour model who has posed for magazines like Nuts and Loaded.

Now she turns over about £300,000 a year, running her events-management company Eloquent Events.

'Sugar Baby’, 25, is setting the bar even higher with negotiations opening at ,000 to ,000 (£6,500 to £13,000) a month.Tall and curvaceous, with long, peroxided hair, a fake tan, red, skin-tight jeans ('So not my normal style, I haven’t even put my eyelashes on today’) and a Louis Vuitton tote donated by one of her 'benefactors’, Howarth meets me, a fortnight before the launch party, at a London hotel.'I’ve always had a thing about older men,’ she says.'I’m in coffee,’ replies the man, bespectacled, balding, old enough to be her father.This is the British launch of Seeking Arrangement, a hugely popular American website 'for those seeking mutually beneficial arrangements’.

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